In order to conduct this analysis we take in data on market value of home at a national level, for 6 age categories over a 10 year period:
When we look at the change in the market value of homes over the course of a decade for any age group of homeowners nationally, we expect there to be a some increase in the value of all homes owned - this is not the case. The analysis reveals that the largest increases in home values from 2005 to 2014 have been in the value of homes for folks who are over the age of 65. The homes owned by homeowners in this group showed an increase of 19.5%. The values of homes of for folks in the 45 to 54 year age group showed no appreciation and besides that the value of homes in every other age group have actually declined as follows:
National trends in home valuation have an impact on business owners like Anthony, Christine and Sofia. Being seasoned players in the house cleaning business, they understand that the value of a home has a lot to do with the overall feeling of financial well being a homeowner has. Also from a practical perspective, it makes more sense to market comprehensive and expensive house cleaning services to folks whose homes have a higher market value. Folks with lower market value tend to be younger - they typically do not have the need or financial ability to afford high end cleaning services. When marketing to younger home owners, Spotless Homes will try to offer lower end one time cleaning specials that will only perform a quick clean of the home rather than deep cleaning that takes more time and costs more money.
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