In order to analyze the market value of owned homes by race we have broken the national population into the following categories:
When we examine this national data on the market value of homes based on the race of the homeowner the following items come to light:
These national insights may not always apply to a target market like Cobb county, but it is important for Anthony, Christine and Sofia of Spotless Homes to understand the nuances of race and its impact on home ownership. From a marketing perspective, if Spotless Homes were to market their services to areas with a large minority population and relatively lower hosing values, it may serve them well to not focus on large expensive cleaning contracts but instead provide specials for one time cleaning which may require a smaller financial commitment from the homeowner but will still enable them to benefit from the house cleaning services provided by the firm.
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