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3.3 Competitve Landscape

Spotless Homes will be providing residential cleaning services to the target market of Cobb County in Georgia. Most of the business will be focusing on the residential market, however the owners will also be looking to diversify and go after cleaning contracts for small business with a focus on professional offices like CPAs, Attorneys etc. Again the focus will be honing on those professional offices that are located in residential or mixed used structures as opposed to offices located in large commercial buildings that tend to have their own cleaning services provided for by the property manager.

The total housing stock of Cobb county is 289,089 of which 212,738 or 73% are single unit homes either attached or detached. In 2014 there were 143 establishments in the target market of Cobb County that provided janitorial services to the county - these of included both residential and commercial cleaning establishments. Even if we were to assume that all the 143 firms could be potential competitors to Spotless homes, when we divide up the total single unit homes by the number of establishmets, we come up with 1,487.

What this means is that each of the 143 businesses in Cobb County that provide Janitorial / Cleaning services to the target market will have on average 1,487 single unit homes each to deal with if the market were to evenly divided. That is a huge market opportunity for a cleanring service like Spotless Homes and it indicates that there is plenty of business to go around for everybody.

Anthony, Christine and Sofia feel that with their incredible experience and background in the target market, that they will have little problem in rapidly creating a name for their new company and be able to maintain and take market share for small competitors.

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