Home Plumbing Contractor Free Plumbing and Heating Contractor Business Plan 6.1 Web Strategy
Central Plumbing & Heating will have a professionally designed website that will be the centerpiece of its web strategy. The strategy will be to have all online marketing directly point back to the specific landing pages of the website and have an integrated web lead collection, tracking and follow up process that will integrate with the customer database maintained by the Felix and Michael.
It is anticipated that the website will have between 12 to 16 pages. Besides the usual home, contact and about pages the website for Central Plumbing and Heating will have:
The website will also hold a repository of all the past newsletters that Central Plumbing and Heating has sent out to its existing clients, and will provide anybody the ability to sign up for the newsletter with a couple of clicks. Each page also be optimized for search engines will become the landing page when an targeted advertisement is run offering specials on that particular service - thus if the firm decides to run a hot water heater service special advertisement on google, when the user clicks on the page, they will be directed to the specific page pertaining to hot water heaters.
The website will also include biographies on all the employee of Central Plumbing and Heating and will allow the user to share any of the pages on social media. In addition to the website Frank and Peter will also have a professionally created Face book page for the firm and will also create accounts on Twitter and Google plus. All these of course be a part of the large cohesive web strategy for the firm with one sole focus - inform the customer, educate the customer and develop an online presence which can be leveraged and translate into future business opportunities.
Care will be taken to ensure that the website adhere to the following best practices:
Additionally both Frank and Peter will also be listing their services with contractor evaluation and listing services like Angie's List and Home Advisor - after the completion of each job they will make it a point to ask their clients to provide them with a reference. As always - any online profile or presence will include a link back to the company website.
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