Home   Plumbing Contractor   Free Plumbing and Heating Contractor Business Plan   5.3 Advertising Strategy

5.3 Advertising Strategy

Central Plumbing and Heating will be using all the forms of advertising available to market their services:

  1. Direct Mail: the firm will be creating high quality postcards that will provide customers with tips on plumbing like how to cut down on their water bill. The back of the postcards will typically have a calendar, and this should increase the utility value of the mailer and prevent more folks from discarding it. Besides postcards, the firm will also be sending out magnets, ball point bens and other promotional items to its new and existing customers. Additionally newsletters will provide customers with seasonal plumbing related advice like how to prepare one's house for the winter, how to save one energy by regular boiler inspections, the benefits of a water filtration system etc.
  2. Online Advertising: Felix and Michael of Central Plumbing and Heating will also be looking to advertise their services online using Google, Yahoo and Bing to acquire customers. The online advertising efforts will tie in to the larger web strategy of the company and thus any user who clicks on the advertising will automatically be directed to the company's website.
  3. Advertising in Publications: Felix and Michael will also be buying traditional print advertising in local newspapers and magazines.
  4. Using Photo Releases: A picture is worth a thousand words. In the case of Plumbers, nothing is more powerful than being able to show visuals of excellent kitchen and bathroom jobs done for other clients. To that end, Central Plumbing and Heating will be asking its customers for photo releases that will allow them to use the photographs of completed projects for future advertising efforts.
  5. Automotive Signage: Central Plumbing and Heating will have both its vans customized to have the company name, logo and service commitment along with contact information added on to the sides and back of the truck. This will serve as an excellent source of free advertising every time someone drives the truck to and from work.
  6. Uniforms with Logs: Central Plumbing and Heating will also require all its owners and employees to wear a customized jacket and T-shirt with the company's logo. This will add professionalism to the service being provided by the firm.

Quick Links:

  1. Go to the Corresponding Questionnaire section for this industry.

Small Business Owner Resource Center


Articles on the Small Business Financing Sources, the Small Business Loan Basics, small business loans Checklist and SBA Loans are incredible sources of knowledge for the small business owner.



Credit Report and Credit Score Analysis, how to Read a Personal Credit Report and all about Business Credit cover the intricacies of credit and are required reading for everybody.



The Foundation Grant Directory is a free listing of sources for grants by state. Why not look if there is some free money out there for your business. Hey - you never know!



The Business Loan Application covers every item you will need in your loan package and tells you how to get approved for business loans.



Fire your loan broker and use our Free Business Loans Bank / Lender Directory to find every bank in the country lending to small businesses.



If you are looking to start a business - look no further.  Check out the Free Incorporation Guide discussion and the State Incorporation Resource Directory.

Rate this page
Your feedback is important to us | Please rate this page
1 2 3 4 5