In order to conduct our analysis we have the following mortgage status classifications for the target market of Allegheny County:
The number of housing units with a mortgage and those without a mortgage are about the same for both Allegheny County and the State of Pennsylvania. Roughly 62% of all homes in the total housing stock are homes that have a mortgage and the remaining 38% of homes do not have one.
This of course has some implications for Frank and Peter of Green Lawn Landscaping. Homes where the home owners does not have a mortgage represent a homes with nothing but equity for the homeowner. Very often contractors can team up with a mortgage broker and offer free home landscape assessments as a part of a free promotion when the the homeowner applies for a home equity line of credit. The great advantage of creating these strategic partnerships is that an landscaping contractor is able to get in front of a potential clieat and even if no business comes about on that day, the free estimate could allow the homeowner to give the contractor some kudos using social media. All this helps build up the sales funnel which is critical for any service oriented business.
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