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4.8 Target Market Age Demographics Analysis

When we compare the age demographics of the target market of Allegheny County against the State of Pennsylvania, we find that the segment of the population that is between the ages of 18 and 65 constitute 68% of the population for both the County and the State. This is important of course since folks in this age bracket are the ones that most businesses tend to go after. Eighteen is federal minimum age before a young person can be hired by a business like Green Lawn Landscaping. The age of 65 is considered the unofficial retirement age for most people and once folks retire they tend to go through a dramatic change in their purchasing habits and tend to also look to move from single family homes to smaller condominiums and town homes. All this of course impacts the services being provided by Frank and Peter.

We also find that 13% of folks in Allegheny County are below the age of 18 as compared with 16% for the State. Likewise 19% of the County is above the age of 65 as compared with 16% for the State. This of course points to a slightly older demographic in the target market of Allegheny than the State of Pennsylvania.

Quick Links:

  1. Go to the Corresponding Template section for this industry.
  2. Go to the Corresponding Questionnaire section for this industry.

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