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4.9 Target Market Race Demographics Analysis

The analysis of race demographics for Monroe county, New York yields some very interesting results - we find only 46% of the population in Alameda County is White as compared to 62% for the rest of the State. Black folks can be found in higher numbers Alameda County - 12% versus 7% for the statewide average. Asians however are show up in very high numbers in Alameda County coming in at 26% when compared to the statewide average of 15%. Folks in the other category that usually represents mixed race descent also show up at the same for both the County and the State. Our analysis leads us to conclude that Alameda County is much more diverse when compared to the State of California.

It has made good business sense for a real estate office to have real estate agents who are able to connect with their market place - while race does not play as much a part in this equation - language most certainly does. Thus if there is significant presence of folks from say Vietnam in the target market, it will certainly be to the advantage of a real estate office like Home At Last Realty, to have someone who is able to converse in Vietnamese. This enables that the office will be able to better serve their clientele. This explains why many real estate offices in New York like to have at least some members of their staff that are bilingual.

Quick Links:

  1. Go to the Corresponding Template section for this industry.
  2. Go to the Corresponding Questionnaire section for this industry.

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