When conducting an analysis of the target market based on education, what stand out is that the folks in Alameda County are slightly better educated on average than folks in the state of California. Only 7.9% of the population of Alameda County has a less than 9th grade education compared with 10.4% of the Statewide average. When we add up the last four categories of the education profile distribution bucket we find that 65.6% of the population of Alameda County has had at least When we add up the last four categories of the education profile distribution bucket we find that 65.6% of the population of Alameda County has had at least some college and higher levels of education. That number for the state of California is 59.2% which of course reflects that better levels of education for the County.
We feel that this can be attributed to the presence of community colleges, accredited colleges and universities in the county that afford the local population the ability to access education relatively easily.
A well educated population means that a real estate office like Home At Last Realty has the opportunity to set itself apart from the rest of its competitors by providing its clientele with well documented and clear agreements and documents and can use online real estate newsletters and tools along with other forms of direct marketing that has a chance of being more effective given the better education profile of the target market. that has a chance of being more effective given the better education profile of the target market.
An educated and well informed consumer can quickly separate the wheat from the chaff when it comes to shady sales tactics and therefore it is highly recommended that every effort be made by firms like Home At Last Realty to educate and inform their consumers about the various home selling and buying options open to them and give them as much information as possible about the fees and costs associated with a home purchase. The better education profile of Alameda county, lends itself to success for those real estate offices that are able to educate and inform their customers better than their competition.
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