Spotless Homes will have a professionally designed website that will be the centerpiece of its web strategy. The strategy will be to have all online marketing directly point back to the specific landing pages of the website and have an integrated web lead collection, tracking and follow up process that will integrate with the customer database maintained by Anthony, Christie and Sofia.
The website will also hold a repository of all the past newsletters that Spotless Homes has sent out to its existing clients, and will provide anybody the ability to sign up for the newsletter with a couple of clicks. Each page also be optimized for search engines will become the landing page when an targeted advertisement is run offering specials on that particular service - thus if the firm decides to run a spring cleaning special on Google, the users who click the advertisement will be directed directly to the specific page pertaining to the spring cleaning specials.
The website will also include photographs and biographies of Anthony, Christine and Sofia and will allow the user to share any of the pages on social media. In addition to the website Spotless Homes will also have a professionally created Face book page for the firm and will also create accounts on Twitter and Google plus. All these of course be a part of the large cohesive web strategy for the firm with one sole focus - inform the customer, educate the customer and develop an online presence which can be leveraged and translate into future business opportunities.
Care will be taken to ensure that the website adhere to the following best practices:
Additionally Spotless Homes will also be listing their services with contractor evaluation and listing services like Angie's List and Home Advisor - after the completion of each job they will make it a point to ask their clients to provide them with a reference. As always - any online profile or presence will include a link back to the company website.
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