The occupational analysis of the populations for the target market of Cobb county and the state of Georgia yields the following results:
This analysis revels that there are many more folks working in white collar occupations like Management, Business, Sciences and Arts in Cobb county as compared to the state of Georgia. Likewise the state seems to have more folks employed in blue collar occupations like Production, Transportation, Natural Resources and Constructions. What is well known of course if that white collar occupations tend to generate higher incomes and standards of living then blue collar occupations. Higher incomes translate into higher household wealth, disposable income and larger homes.
All this is good news for Anthony, Christine and Sofia of Spotless Homes. This occupational analysis demonstates that the target market of Cobb county has more folks that will be ready, willing and able to afford the cleaning services provided by the firm.
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