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4.3 Business Statistics Summary

In Cobb county 38.8% of all the firms are owned by women as compared to 40.5% in the state of Georgia. Thus we find that women business owners and slightly under represented in the target market as compared to the state. The same numbers seem to hold true of minority and veteran owned businesses - 38.6% of all businesses in Cobb county are owned by minorities as compared to 40% statewide. Veteran business ownership is 9.2% in the county compared to 10.4% statewide.

Retail sales per capita in Cobb county were $15,228 as compared to $12,376 statewide indicating clearly that the target market of Cobb county probably commands a higher disposable income and will therefore be able to afford house cleaning services provided by Spotless Homes. While the target market of Cobb county only commands 7% of the total population in the State of Georgia, it does stand out as follows:

  1. Cobb County provides 21% of the total statewide wholesale trade sales.
  2. 12% of all retail sales in the state of Georgia take place within the target market of Cobb county.
  3. 15% of all accommodation and food services sales in the state of Georgia are effected in Cobb county.
  4. Cobb county also boasts 12% of the all non employer businesses in the state of Georgia.

This analysis clearly shows that the target market of Cobb county is an economical vibrant and vital part of the state of Georgia. We feel very confident that Spotless Homes will be able to establish a firm foothold here in the years to come.

Quick Links:

  1. Go to the Corresponding Template section for this industry.
  2. Go to the Corresponding Questionnaire section for this industry.

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