Home House Cleaning Service Free House Cleaning Service Business Plan 4.13 Target Market Housing Stock by Units in Structure Analysis
The following items come to light when looking at the distribution of the housing stock by the number of units in structure for Cobb county:
This is all excellent news for Anthony, Christine and Sofia of Spotless Homes. Given that almost three quarters of the housing inventory in the target market of Cobb county is comprised of single family attached or detached homes, the opportunity for being able to grow the business and gain market share for seasoned professionals is superb. Single Unit homes tend to be larger, cost more and need cleaning services more frequently than smaller living spaces like apartments.
One strategy for Spotless Homes to grow their services could be to market to the property owners and landlords of the multiple unit properties and offer them specials like moving in and moving out cleaning packages. Realtors who focus on renting apartments may also be another excellent source of business referrals.
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