In this section of the business plan we are looking at the employment by industry for the target market of Cobb County County in comparison with the State of Georgia.The employment by industry analysis gives us another great look at the economic picture of the target market and also gives us a good idea of how many folks are employed in our own industry - the House Cleaning Service industry as compared to other industries.
The following are industries groups into which employment is broken down:
The following items stand out when we look at the employment by industry analysis for the target market of Cobb County and the state of Georgia:
When we overlay this analysis along with the educational analysis of the target market, it becomes fairly easy to understand that on balance folks in Cobb county are better educated that folks statewide and this allows them to obtain employment in industries like finance, insurance, real estate and professional services. The jobs in these industries are able to generate higher household incomes that typically translate to better affordability of cleaning services like those provided by Anthony, Christine and Sofia of Spotless Homes.
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