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4.8 Target Market Age Demographics Analysis

The following observations can be made when we examine the Age demographics of the target market of Cobb County and the state of Georgia:

  1. 25% of the population of Cobb county is under 18 years of age as compared to 26% statewide.
  2. 12% of the population of Cobb county is over the age of 65 as compared to 11% statewide.
  3. Finally, 63% of the population for Cobb county and the state of Georgia are between the ages of 18 and 65.

Thus the age demographic profile of the target market of Cobb county and the state of Georgia are almost identical. The fact that 63% of the folks are between the ages of 18 and 65 bodes well for Anthony, Christine and Sofia. Folks in this age bracket tend to be the folks that are able to earn an income. The relatively smaller number of folks above the age of 65 indicates fewer retirees who tend to need cleaning services less frequently than busy folks who are working all the time and are not able to clean their homes along with their other chores.

We feel that the age demographics is well suited for Spotless Homes and the business should be able to do well in the coming years.

Quick Links:

  1. Go to the Corresponding Template section for this industry.
  2. Go to the Corresponding Questionnaire section for this industry.

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