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1.2 Highlights

The following are some highlights from this business plan for Spotless Homes:

  1. Anthony Cruz, Christine Esposito and Sofia Diaz are looking to start a house cleaning service called Spotless Homes. They have more than 50 years of combined experience in this line of work in the Cobb county, Georgia target market.
  2. The company will be located in downtown Marietta with plenty of residential and small businesses presenting Felix and Michael with plenty of business opportunities for securing contracts for cleaning houses.
  3. The overall residential population and labor force in the target market grew by 64.4% and 24.5% respectively between 1990 and 2015. The poverty rate is 13%.
  4. 26.7% of all the households in the target market make less than $75k per year.
  5. The largest occupations in the target market is the Management, Business, Science & Arts occupation - representing 44.3% of the all occupations in Cobb county.
  6. 75.8% of the housing stock of the target market is composed of homes whose value is less than 300k.
  7. Almost 29% of the target market population of the target market has a high school education or lower, and another 45% have achieved either a bachelors or graduate degree.
  8. About 63% of the population of the target market are between the ages of 18 and 65.
  9. The retail trade, finance, insurance, real estate, health care and professional services industries combined employ 53% of all workers in Cobb county.
  10. The overall labor force in Cobb county, has remained grown steadily from almost 350k people in 1998 to almost 406,000 in 2015. The level of unemployment has been declining steadily during the past 5 years and is currently at 4.1%.
  11. Almost 74% of the total housing stock of Cobb county is composed of 1 unit structures.
  12. 31.2% of all homes in Cobb county were built before 1979 reflecting a fairly new housing stock for the target market.
  13. Approximately 90% of all homeowners moved into their homes after 1990 in Cobb county.
  14. Homes with mortgages in the target market are 79% of the total housing stock.
  15. There are 244 1433l house cleaning firms in Cobb county employing a total of 1,622 employees averaging approximately 11 employees for each establishment.
  16. The annual payroll for the average house cleaning employee in Cobb county was $20,696.
  17. 63% of all electrical contracting firms in the County employ less than 4 people.
  18. Sales projections for the first three years in business are $250,000, $300,000 and $350,000.
  19. Anthony, Christine and Sofia will be paying themselves a modest salary of $40,000, $52,500 and $40,000 each, for first year of operations.
  20. As business grows Spotless Homes will look to hire one administrative staff and later look to add sub-contractor for larger jobs.
  21. The owners will be contributing $10,000 toward the total estimated start up costs of $27,100
  22. The company will be applying for a 4 year term loan in the amount of $17,100.
  23. Operating Income is projected to be $56,925, $61,330 and $71,500 representing margins of 22.8%, 20.4% and 20.4% of sales for 2015, 2016 and 2017 respectively.
  24. The debt to equity ratio is projected to be 0.29, 0.11 and 0.04 for each of the first three years of operations.
  25. Spotless Homes is looking to open its doors for business by 01/01/2015.

Quick Links:

  1. Go to the Corresponding Questionnaire section for this industry.

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