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4.9 Target Market Race Demographics Analysis

The race demographic analysis of Mecklenburg County and the state of North Carolina shows some striking divergences:

  1. White folks comprise 71% of the statewide population but are only 55% of the total population in Mecklenburg County.
  2. Black folks comprise 23% of the statewide population in North Carolina, but represent 31% of the total population of Mecklenburg County.
  3. 9% of people in Mecklenburg County claim they are from 'Other' race - this includes mixed race extract. The statewide average is 3%.
  4. And finally Asians are only 3% of the population in North Carolina as compared to 5% in the target market of Mecklenburg County.

This analysis clearly demonstrates that the target market of Mecklenburg County is much more racially diverse than the state of North Carolina. Racial diversity is always a good think for business as it allows minority owned businesses to grow and prosper Felix Gonzalez of Central Plumbing and Heating is of Hispanic ancestry and we think that having a minority presence should only be able to augment the chances of success for Central Plumbing and Heating.

Both Felix and Michael intent to get Central Plumbing and Heating certified as a Minority Owned Business (MBE) for local, corporate and government contracts. Once this certification is obtained by the business, the company will be able to compete for contracts awarded to minority owned business and also partner with larger general contractors on large projects that require minority participation.

Quick Links:

  1. Go to the Corresponding Template section for this industry.
  2. Go to the Corresponding Questionnaire section for this industry.

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