Home Plumbing Contractor Free Plumbing and Heating Contractor Business Plan 4.9 Target Market Race Demographics Analysis
The race demographic analysis of Mecklenburg County and the state of North Carolina shows some striking divergences:
This analysis clearly demonstrates that the target market of Mecklenburg County is much more racially diverse than the state of North Carolina. Racial diversity is always a good think for business as it allows minority owned businesses to grow and prosper Felix Gonzalez of Central Plumbing and Heating is of Hispanic ancestry and we think that having a minority presence should only be able to augment the chances of success for Central Plumbing and Heating.
Both Felix and Michael intent to get Central Plumbing and Heating certified as a Minority Owned Business (MBE) for local, corporate and government contracts. Once this certification is obtained by the business, the company will be able to compete for contracts awarded to minority owned business and also partner with larger general contractors on large projects that require minority participation.
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