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4.7 Target Market Education Profile Analysis

When looking at the highest education attained by folks in the target market of Mecklenburg County, we find that almost 32 % of the population in the County have graduatedhigh school or less as compared to 41.5% for the state of North Carolina. Almost 29% of the population in the target market of Mecklenburg County have obtained a bachelors degree as compared to only 18.3% statewide. The review of graduate or professional degrees shows similar discrepancies.

Clearly all this points to a much better educated population for the target market and this is good news for Central Heating and Plumbing and its owners Felix and Michael. Both Felix and Mike have been great advocates of consumer education and believe strongly that an educated consumer is the best consumer - this play very well into the higher levels of educational achievement in the target market - any business that is able to provide their consumers with information, provide written estimates and bids and all the supporting paperwork in a professional and diligent manner will always do better than others.

The firm also plans on sending out emails and newsletters about various plumbing and heating related issues. The fact that the target market has a much better education profile should ensure that these forms of advertising are well received.

Quick Links:

  1. Go to the Corresponding Template section for this industry.
  2. Go to the Corresponding Questionnaire section for this industry.

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