In this section of the business plan we discuss the sales projections for the second year that we have included in this business plan. In order to trulybe realistic about the future, we believe that we need to factor in different market conditions into our sales forecasting. As when looking forwardat Home At Last Realty, we have projected our sales based on either a slow market condition characterized by a sluggish economy, a good marketcondtion which we understand to be a economy operating under normal economic conditions of demand and supply and finally a great market characterized by an booming economy like 2005 when you could barely keep up with the sales volume coming in through the door.
In the second year of our operations, we expect to gain more traction and be in a much better situation financially after the trying first year.Another item that we have factored into our sales projections is sales seasonality - it is a fairly well known fact in the real estae business that busiest time of the year tends to be the spring and the summer. Once the summer home buying season is over, school starts up and most folks tend to put aside their plans to buy another home for the rest of the year. Indeed many homes are also taken out of the listing service by realtors and transactions related to home buying tend to slow down. We are projecting that Jose and Diana will have to deal with about 11% of their business coming in during Q1, 77% of the annual business in both Q2 and Q3 and another 11% of the annual business in Q4.
Thus we are projecting that for the second year in a good market condition we will probably be able to get to $540,000 in sales after selling 18 homes each generating about $30,000 in both total commission. In the event the market for real estate were to slow down, we are projecting that we will be able to sell 12 homes for the second year that will bring in a total of $360,000. Also in the event we have a boom and actually wind up with a great market condition, we project that Home At Last Realty will be able to take in approximately $690k having sold up to 23 homes in its second year of operations.
The $30,00 profit that we are projecting per home assumes that the market value of our typical home will be approximately $500k and a sales commission of 6%. Since there will be 4 junior realtors besides the two partners, we feel that this gives us plenty of room for these very realistic projections given the vast experience of Jose and Dianna. The junior real estate agents are expected to contribute to the bottom line in year two and will continue to grow steadily as time progresses.
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