Home Plumbing Contractor Free Plumbing and Heating Contractor Business Strategy Questionnaire 4.1 Target Market Physical Description Questionnaire
What is the physical target market and why does it belong in a business plan for Plumbing and Heating Contractor?
The physical target market for a small business like Central Plumbing & Heating Inc. is the geographic description of where its customers are located. Defining the physical target market is critical for a business owner like Felix Gonzalez in order to be able to:
How should a small business define its target market?
The answer to this question depends largely on the kind of business you are in and the areas of the local, regional or national economy you service. If you are a small business with an online presence, then depending on your service your market could be both regional and national. In the event you are a small machine tool shop supplying parts to a few local manufacturers then your business would be regional but your potential market could be national or even international. If you are a an Plumbing and Heating Contractor like Central Plumbing & Heating Inc., your business will most certainly be local. We define local as being in the county in which you are located. In some cases if you are located at the outer edges of a county, you would include the next county over to make sure that you are capturing enough of the target market. In the event you are a small business located in a remote or rural part of the county, you may have customers driving from two or three counties away for your product or service.
What physical attributes about the target market should be included in the target market description?
Just as we recommend to Felix Gonzalez of Central Plumbing & Heating Inc., we recommend that you take this opportunity to describe to the reader of the business plan just what your target market is all about in broad terms. We will be getting into the specific geographic and industry analysis later, but here we think that a bank or potential partner would like to see the following data points about the target market of Mecklenburg County County:
Where can I find information on the physical attributes of a target market like Mecklenburg County, North Carolina?
Most State government websites like the one for North Carolina in the this plan for Central Plumbing & Heating Inc., have a fairly large and informative website that will give you plenty of information on the local county governments. Many times you will also find a link to the county government's website from the State government website. The good folks at Wikipedia also provide an excellent venue to do research on the physical description of almost any county in the United States. In the event your target market covers two or more counties, we recommend that you mention each county separately and then give the readers of the plan an idea of how much business you expect from each county.
The Foundation Grant Directory is a free listing of sources for grants by state. Why not look if there is some free money out there for your business. Hey - you never know!
The Business Loan Application covers every item you will need in your loan package and tells you how to get approved for business loans.
Fire your loan broker and use our Free Business Loans Bank / Lender Directory to find every bank in the country lending to small businesses.