In order to analyze the market value of owned homes by size of consumer unit we have broken the national population into the following categories:
When we examine the data for the year 2000, we find that the market value of home owned by 2 person unit is higher than a one person unit, that of course makes sense - more folks in a household implies that there may be people working and therefore a higher income that naturally translates into a higher market value of the owned home. Oddly enough in the case of the 3 unit households the market value of the home actually is lower than that for a two unit home; again we see that a four person consumer unit on average a higher value of owned home than a 1, 2 or 3 person unit, but when it comes to a 5 plus person consumer unit, the market value of the owned home again falls below that of a 4 person unit. This exact same pattern show up in the data for 2010 as well.
In terms of the increase of market value of homes over the years, we find that all the categories have done well registering increases of between 63% and 74%. The greatest increase in the market value of owned home can be seen in the 2 person consumer unit.
For a real estate office like Home At Last Realty, it is would certainly be advantageous to target customers in 2 person consumer units since they have shown to have the relatively highest market value of owned home implying a higher sales commission and therefore higher revenues.
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