What does the Highlights section of the Business Plan for a mortgage broker business accomplish?
The Highlights section of the business plan does exactly what the heading says - it highlights the key parts of the business plan for the reader. The executive summary section of the business plan requires that the main highlights of the entire business plan be covered in a few lines so that a busy reader may get a very quick birds eye view of the business plan. This makes the highlights section of the business plan for a small business like Real Estate Funding Solutions very important. All key items of the business plan need to be summarized in a very succinct manner here.
What are the items of a business plan that need to be included in the highlights section of the plan for small business owners like Ryan Armstrong?
We always recommend that the highlights section of the business plan along with the rest of the executive summary section be written up last. If you don't have anything to summarize, you can hardly starting writing a summary! Thus when the entire plan is done, and you get to the highlights section of the business plan, we recommend that you keep the rest of the plan open on a screen and look it over as you are looking to find items that you need to include in the highlights. Lets examine each section of a typical business plan to see what we may be able to include:
Section 1: Executive Summary:The executive summary section contains a high level summary of the most important points for a small business like Real Estate Funding Solutions.
Section 2: Company SummaryThe Company Summary section of the business plan includes information on company ownership, startup summary, history, start up funding, source of funds, loan summary, company location & facilities. Here we recommend that you select highlights that cover all or some of the key elements like. A sample high light from this section is as follows:
Section 3: Products and Services
Without going into too much detail, a small business owner like Ryan Armstrong needs to be able to summarize the products and services that a small business like Real Estate Funding Solutions intends to offer its customers in the highlights section of the business plan.
Section 4: Target Market and Industry Analysis
A few quick words that summarize the target market for a small business like Real Estate Funding Solutions and also the demographic and trends in in the industry of a small business like Real Estate Funding Solutions would be ideal here. If there are metrics on population, housing, consumer expenditure, pricing both wholesale and retail and other economic metrics that give the business significant advantage, they should be mentioned in the highlights. The total number of establishments that are competing with a small business like Real Estate Funding Solutions could be mentioned right along with the number of households with a reference to the income, age, education profile and race demographics of the population.
Section 5: Strategy and Implementation Summary
This section of the business plan is full of key information that can be included in the highlights of the business plan. One can start with a few words about the elements that give a small business like Real Estate Funding Solutions a competitive edge while also touching upon the positioning, advertising public relations and sales strategies of the small business. Also important to note is the final sales projections for each year included in the business plan - these annual sales numbers must be included in the highlights section of the a business plan for a small business like Real Estate Funding Solutions
Section 6: Web Strategy and Technology:
Without getting too elaborate, we recommend that a small business owner like Ryan Armstrong give the readers of the business plan a quick overview of the technology that the small business is or will be using in the days ahead and also what if any are the plans to attract business using a web based marketing strategy.
Section 7: Management & Personnel Plan:
From the management and personnel plan, a few quick words about the total staff and managers that will be working for a small business like Real Estate Funding Solutions should do the job.
Section 8: Financial Plan:
It is recommended that only the key elements of the projections from the financial plan be included in the highlights section - for example the number of units it would take to break even, gross and net margins and anticipated retained earnings would suffice. Also worth mentioning would be the a couple of key ratios like debt to equity ratio, current ratio and other ratios that are deemed to be important in the specific industry of the small business.
Section 9: Exit Strategy:
Any plans for an early exit should be mentioned in the highlights of the business plan.
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