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4.8 Target Market Age Demographics Analysis Template

What is the purpose of the template on Age Demographics analysis in a business plan for Roofing Contractor?

The age demographics analysis template gives the reader of the business plan a very quick overview of the age distribution of the target market population for Kent County, Michigan. This is important since this one graphic is able to give the reader a very good understanding of the proportion of young, prime earners and retired folks there in the target market of Kent County.

What is the data source for the Age Demographics analysis for Dependable Roofing Inc. in Kent County, Michigan?

The data source for the Age Demographics analysis for Dependable Roofing Inc. comes from the American Community Survey which is available at www.census.gov. The American Community Survey is a nationwide survey conducted annually as opposed to the typical census that is done every ten years and it has many components that are used in Business Plan writing. We highly recommend that all small business plans for the Roofing Contractor include an Age Demographics analysis of the target market. Once you get to the American Community Survey page, look for the subject tables under Main > Data Sets > Geography > Tables. You can get data on Age Demographics at the county, state or national level.

The American Community Survey (ACS) is a survey conducted by the U.S. Census Bureau in every county of the country including of course Kent County, Michigan. The ACS provides critical economic, social, demographic and housing information on this countries communities every year. Only a small sample of folks are selected to participate in the American Community Survey conducted annually. The data for business plans on Roofing Contractor are provided in the form of tables that can give a quick overview of the target market of Kent County and is completely free to access from the websites of the census bureau at www.census.gov. In order to access the data directly from the ACS survey, you can also go to www.factfinder.census.gov

What is the cost of the data for Age Demographics analysis for Kent County, Michigan?The data for Age Demographics analysis is available completely free. The American Community Survey is a part of the Census and is paid for by your tax dollars. Most government sources do however recommend that if you decide to use their data, that you give them a mention by letting your readers know the source of the data.


What manual and automatic calculations have to be done to get the final output from this Free Business Plan Template on Age Demographics analysis on Dependable Roofing Inc.?

Once you get to the date for the Age classifications, we recommend that you add up the percentages and show them in the following categories:

  1. Percentage of the population of Kent County and Michigan under the age of 18.
  2. Percentage of the population of Kent County and Michigan between the ages of 18 and 65.
  3. Percentage of the population of Kent County and Michigan over the age of 65.

After the computed data is entered by you into our templates, the charts will update automatically with the information on Age Demographics and you can click on the output button to get to the output tab from where you can cut and paste this chart directly into your Business Plan for an Roofing Contractor.

Quick Links:

  1. Go to the Corresponding Questionnaire section for this industry.
  2. Go to the Corresponding Business Plan section for this industry.

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