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4.10 Target Market Business Establishments by Industry Analysis

In this analysis we look at the number of business establishments by industry for the County of Allegheny and compare that to similar data for the State of Pennsylvania.The purpose of this analysis is to get a sense of just what is the economic landscape of the County when compared to the State and what conclusions if any we can draw from the data.

The industry groups that the various business establishments are broken down into are:

  1. Agriculture / Mining / Utilities
  2. Construction
  3. Manufacturing
  4. Wholesale Trade
  5. Retail Trade
  6. Transportation / Warehousing
  7. Information
  8. Finance, Insurance & Real Estate
  9. Professional Svcs & Management
  10. Administrative
  11. Education
  12. Health Care
  13. Arts & Entertainment
  14. Accomodation & Food Services
  15. Other Services

There are some stark differences between the target market of Allegheny County and the State of Pennsylvania when we compare the business establishments by the various industries:

  1. Of all the business establishments in the County only 3% are in the construction industry as compared to 9% for the State of Pennsylvania.
  2. The manufacturing industry has only 1% of all establishments in Allegheny County compared to 5% statewide.
  3. Wholesale and Retail trade combined are only 7% of all establishments in Allegheny County compared to 20% in the State of Pennsylvania.
  4. 32% of all business establishments in the County are from the Finance, Insurance & Real estate industries as compared with only 9% statewide.
  5. Professional services establishments form 38% of all business establishments in the County compared to only 11% statewide.
  6. The healthcare industry also shows a large divergence with 5% of establishments in Allegheny County and 12% statewide.

The conclusions that can be drawn from this analysis when combined with the education analysis conducted earlier, is that the workforce in Allegheny County is much more educated than in the State of Pennsylvania. This highly educated workforce tends to find employment opportunities in industries that require that higher education, skill and training like professional services, finance, insurance and real estate.

If Green Lawn Landscaping were to aggressively go after the small commercial properties and offer them landscaping maintenance services, they would be much better served since these offices buildings will always have a higher level of tenant occupancy making it financially viable for the landlord to afford the services of a landscaping contractor.

Quick Links:

  1. Go to the Corresponding Template section for this industry.
  2. Go to the Corresponding Questionnaire section for this industry.

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