Frank and Peter of Green Lawn Landscaping know only too well that while they can provide excellent services to their core clientele, they will need to be able to diversify their revenue base and try and scale into larger landscape contracting jobs. Given that they are a small firm, their ability to bid and execute on large jobs involving office complexes will be limited. In order to make a roadway into this market segment, they will be forming strategic partnerships with other landscape contracting firms.
Their strategic arrangements with other firms can take the following forms.
Strategic alliances will also be kept in mind when we are looking to market their services in conjunction with other vendors that serve the same clients:
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