In this section of the business plan we are looking at the employment by industry for the target market of Alameda County in comparison with the State of California.
The employment by industry analysis gives us another great look at the economic picture of the target market and also gives us a good idea of how many folks are employed in our own industry - the finance, insurance and real estate industry as compared to other industries.
The following are industries groups into which employment is broken down:
This analysis is the corollary or extension of the prior analysis and here instead of looking at the number business establishments by industry, we look at the employment by industry. The real estate office business is a part of the Finance, Insurance and Real Estate industry and we find that jobs in this industry for Alameda County represent 4.6% of all employment in the county as compared to 6.7% for the entire state of New York. This is a very important number for a business like Home At Last Realty since it means that there aren't as many folks employed in our industry locally which could make it harder to find help as the operations of the business grow. What it also means that is that there is less competition within this industry for a piece of the pie making it relatively easier for folks in the industry to succeed compared to other parts of the state where many more jobs are from the finance, insurance and real estate industry.
Other items that need to be mentioned here are that the number of jobs in the retail trade industry for Alameda County are 8.2% of total employment compared to 11.9% of the state. Management jobs in Monroe county comprise 3.7% of the all jobs compared to 2.1% for the state. We believe that both these data points can be explained by the presence of many educational institutions in the county.
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