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4.19 Industry Payroll for Target Market Analysis

In this section we take a analyze the Industry Payroll Analysis for the real estate office industry in Alameda County. This analysis contains three sections:

  1. 1. The first section deals with examining the trend for the total annual payroll for the real estate office industry in Alameda County.
  2. 2. The second section deals with examining the trend for the average number of paid employees per real estate office in Alameda County.
  3. 3. The third section deals with the examining of trend for average annual employee payroll - this again is a computation which is arrived at by dividingthe total annual payroll for real estate offices in Monroe county by the total number of paid employees per establishment.

While analyzing the first section of the Industry Payroll analysis we find that the total annual payroll for mortgage broker establishments in Alameda County in the year 2001 was $65million. Later at the industry was in its heyday we find that in the year 2005, this number increase to $177 million representing an increase of 172% over just 6 years. Later as the industry suffered a tremendous slowdown, we find that the total annual compensation for all the real estate offices in Alameda County for the year 2009 actually declined to just $70 million slightly above the 2000 figures. This decline represents a drop of 60% from the high of 2005.

The second part of our analysis deals with the total number of employees in the real estate offices of Alameda County. In 2001 the total number of employees working in real estate offices in Alameda County, increased until the year 2006 and after than there was a steep fall in the total number of employees being employed by these establishments. The numbers tell the story - in the year 2001 there were 1,471 employees working in real estate offices and by 2006 that number had grown to 3,309 representing an increase of 125%. Between 2006 and 2010 however, we find that the total number of employees working for real estate offices dropped 61% - an extremely steep decline.

Our final section of the annual payroll analysis for the real estate office industry of Alameda County deals with the average annual employee compensation. This number is a very important number since it reflects how much each employee on average has made annually while working in this industry - a large chunk of compensation in the real estate business is transaction driven - the higher the amounts of real estate deals closed by the realtors supported by their staff, the higher their income and vice versa. The realtor business is a pay for performance business and if the business does not perform well, compensation will decline accordingly. Thus we can see that in the year 2001 the average annual compensation for each employee in a real estate offices in Alameda County was approximately $44k. This number rose to a maximum of $63k during 2005 which many consider to be the height of the prior real estate boom - after increasing almost 43% over these five years, the annual average compensation dropped back all the way to $53k in 2009 and then started ticking up slowly. We are seeing that in 2010 the average annual compensation for each employee in a real estate office in Alameda County is at $57k higher than it was back in 2001 and that bodes well for the earnings potential for Home At Last Realty.

Quick Links:

  1. Go to the Corresponding Template section for this industry.
  2. Go to the Corresponding Questionnaire section for this industry.

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