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Free Sample Indian Restaurant Business Plan - Page 6
4.5 Target Market: Education Profile
With more 4 year college students and graduates than the national average, New York City easily stands out as having a population of relatively better educated citizens. For restaurants serving ethnic cuisine like Indian foods this is a very important element in the marketplace. We strongly believe that fusion Indian cooking is well received by clients with relatively higher education and economic backgrounds.
| New York, NY - Education profile of population | ||
| Education | New York, NY | United States |
| School Expenditure | $7,461 | $6,058 |
| Pupil / Teacher Ratio | 20 | 15.9 |
| Students per Librarian | 1441 | 907 |
| Students per Counselor | 597 | 546 |
| 2 yr College Graduates | 3.45% | 8.22% |
| 4 yr College Graduates | 25.48% | 15.16% |
| Graduate Degrees | 23.06% | 7.16% |
| High School Graduates | 77.69% | 79.62% |
4.6 Target Market: Occupational Analysis of Population
A quick look at the occupations of the New York City residents clearly shows a relatively high proportion of the workforce involved in Management and Professional occupations. Since the office crowd is a very important element of our revenues and brings in almost 40% of our total income, we think that this demographic pattern works very well in our favor.
| New York, NY - Occupation analysis of population | |||
| Occupation | New York, NY | United States | |
| Management, Business & Financial Operations | 21.44% | 13.61% | |
| Professional and Related Occupations | 33.76% | 20.24% | |
| Service | 12.73% | 14.75% | |
| Sales & Office | 23.54% | 26.74% | |
| Farming, Fishing & Forestry | 0.03% | 0.74% | |
| Construction, Extraction & Maintenance | 2.35% | 9.48% | |
| Production & Transportation | 6.16% | 14.44% | |
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