Home > Business Plans > Fee Sample Business Plans > Restaurant Business Plan

Free Sample Indian Restaurant Business Plan - Page 5

4.4  Target Market: Income & Housing Demographics

The Income distribution of households in New York City shows a substantial amount of households earning between $35k and $100k – what is very important however is to understand that in New York City the composition of households is very different from the rest of the country. For example only 39% of the population in New York City is married versus 52% for the national average. A lot more single people means a lot less cooking at home!

Estimated Households by Income class for New York, NY
Income Category	New York, NY	United States
Less than 15k	18.12%	13.64%
Between 15k and 25k	8.97%	11.21%
Between 25k and 35k	8.27%	11.46%
Between 35k and 50k	11.73%	15.84%
Between 50k and 75k	14.69%	19.28%
Between 75k and 100k	9.64%	11.53%
Between 100k and 150k	11.74%	10.70%
Between 150k and 250k	8.61%	4.43%
Between 250k and 500k	4.46%	1.31%
Greater than 500k	3.78%	0.61%

When the value of owner occupied housing metrics is compared we can see that New York City is way ahead of the rest of the country with most of its housing stock valued higher than $300k. It has always been expensive to purchase a home in New York City due to the relatively higher values of property and we believe that this strongly points to the economic strength and vitality in the local market place – a very important element for us in the restaurant business.

New York, NY - Owner occupied housing units analysis
Value	New York, NY	United States
Less Than $20k	1.76%	3.01%
$20k to $39k	1.64%	4.37%
$40k to $59k	0.68%	5.74%
$60k to $79k	0.33%	7.07%
$80k to $99k	0.56%	8.41%
$100k to $149k	2.42%	19.74%
$150k to $199k	4.79%	14.06%
$200k to $299k	10.50%	16.59%
$300k to $399k	9.86%	8.21%
$400k to $499k	9.27%	4.53%
$500k to $749k	15.85%	4.75%
$ 1mil or more	30.96%	1.86%

<  Previous  1  2  3  4  5  6  7  8  9  10  Next  >