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Free Sample Indian Restaurant Business Plan - Page 4
4.3 Target Market: Age & Race Demographics
The Age chart below highlights the fact that New York City has a good share of its population between the ages of 18 and 65 – a good 64% - higher than the national average of 61%. We believe that is an important element of success in the restaurant business since this is the age group that is most likely to have disposable income and eat away from their homes.
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The race graph below simply reiterates the earlier mentioned diversity that New York City has come to be known for. With 24% of its population claiming Hispanic origin and 11% and 18% claiming Asian and Black heritage, NYC offers restaurants serving Indian foods like ours an excellent client base.
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