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Free Sample Indian Restaurant Business Plan - Page 2

2.2  History

Welcome Restaurants Private Limited is the Parent company of Welcome Restaurants USA Inc. Over the years Welcome Restaurants Private Limited has developed an expertise in the hospitality and restaurant business and is now looking to expand overseas. With this strategic focus a United States subsidiary called Welcome Restaurants USA Inc. was established in August of 2007. The purpose of the subsidiary is to grow the Welcome brand internationally by making strategic acquisitions and growing organically by opening new restaurants in the United States.

2.3  Start up Funding

Welcome Restaurants USA Inc. will begin its expansion into the United States market by making a strategic acquisition and buying a 50% stake in the operations of Indian Express Restaurant Inc. – a New York corporation. The funds will be used by Welcome Restaurants USA Inc. to expand the existing operations of Indian Express Restaurant Inc. and also to start two new restaurants in the New York metro area.

2.4  Source of Funds

Welcome Restaurants USA Inc. will be making the investment of $1,000,000 from its own cash reserves that are derived from the hospitality interests of its parent company Welcome Restaurants Private Limited in Mumbai, India.

2.5  Company Locations and Facilities

Welcome Restaurants USA Inc. will be purchasing a 50% stake in Indian Express Restaurant Inc. located at 147 West, 16th Street between Park and Lexington Avenues, New York, NY 10016.

3.1  Service Description

Welcome Restaurants USA Inc. through its investment in Indian Express Restaurant Inc. will be able to offer its clientele a unique blend of Indian cooking – different from the typical North or South Indian fare dished out by most restaurants. Using the concept of fusion cooking, Welcome will be able to present unique and eclectic assortments of appetizers, entrees and deserts that are rare to find in a typical Indian restaurant.

3.2  Competitive Landscape

With its incredibly diverse population New York City is able to support many restaurants serving up different varieties of foods. The Indian full service restaurant is no different and New York City currently boasts around 200 restaurants that serve some kind of India fare. However of the 200 odd full service Indian restaurants the vast majority of them focus on providing the traditional and dependable delicacies of North Indian cooking; around 20% of the all Indian restaurants offer South India delicacies and very few of them are true competitors to Welcomes Hotels USA Inc. Given the unique blend of foods from the entire sub-continent Welcome Restaurants USA Inc. will be able to offer improved derivatives of classic Indian cooking.

4.1  Target Market: Population, Household Statistics Summary

New York City is widely regarded as the most culturally diverse city in the United States with a population that boasts residents from all over the world. Also New York City has a much higher per capital income and median household income when compared to the average for the country.

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