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Italian Restaurant Business Plan - Web and Technology Plan

6.1  Web strategy

Our web strategy at the outset will focus on creating a professional and endearing website for A Taste of Tuscany.  We will not be conducting web based business at the outset.  It has been our experience that in the full service restaurant business, online ordering and web based transaction processing is not the norm.  Clients come to us for an ambience and experience of calm, graceful dining where they can forget their technological marvels like cell phones and blackberries.  As such we don’t envision online ordering to be a part of our web strategy.

We will of course be providing the client with our menus and contact information.  Thus our website will be another source of our advertising by making us more visible on the web.

6.2  Technology

Our investments in computers systems are a crucial element of the efficient day to day operations of A Taste of Tuscany.  We will be purchasing a complete technology Point of Sale (POS) package that will include five Micros terminals situated throughout the restaurant and 1 terminal in the back office.  There will be 10 printers.  Besides this we will also be purchasing a high end security system that will of course protect our investment in the restaurant and also provide us with better insurance rates.

All orders will be placed by staff through the terminals and the kitchen will be able to see the orders on their monitors.  All cash and credit card transactions will also be handled by the Point of Sale (POS) terminals.