Italian Restaurant Business Plan - Strategy and Implementation Page 2

5.7 Sales projections

We believe that it is very important to be realistic in the projection of sales in the planning process and have decided to look at three possible market scenarios in our sales projections.

Slow market: As the words imply, this would indicate a weak market for the full service restaurant business as was the case after the attack of September 11, 2001 where the full service restaurant business suffered its worse days in recent memory. This experience is also possible during a recession where folks decide to be cautious with their disposable income.
Good market: This would be a regular and normal environment during which healthy business activity can be experienced by us in the full service restaurant business.
Great market: This would suggest an excellent operating environment with the consumer feeling very confident and spending on food away from home a lot more than normal. The dot com era of the late nineties was such an operating environment where full service restaurants did extremely well.

Also indicated in our projections are the seasonal adjustments that are normal in our business with January to March being tepid, business picking up in June and July, and of course the best time for us being the holiday months of November and December.

A Taste of Tuscany Inc.
Sales Projections: 2009

	SLOW MARKET			GOOD MARKET			GREAT MARKET
	Check	Price	Slow sales	Check	Price	Good sales	Check	Price	Great sales
Jan	1,879	$31	$58,237	2,348	$31	$72,796	2,701	$31	$83,716
Feb	2,254	$31	$69,884	2,818	$31	$87,356	3,241	$31	$100,459
Mar	2,630	$31	$81,532	3,288	$31	$101,915	3,781	$31	$117,202
Q1	6,763	$31	$209,653	8,454	$31	$262,067	9,722	$31	$301,376

Apr	2,630	$31	$81,532	3,288	$31	$101,915	3,781	$31	$117,202
May	3,006	$31	$93,179	3,757	$31	$116,474	4,321	$31	$133,945
Jun	3,640	$32	$116,474	4,550	$32	$145,593	5,232	$32	$167,431
Q2	9,293	$31	$291,185	11,616	$31	$363,981	13,359	$31	$418,578

Jul	3,276	$32	$104,827	4,095	$32	$131,033	4,709	$32	$150,688
Aug	2,630	$31	$81,532	3,288	$31	$101,915	3,781	$31	$117,202
Sep	3,382	$31	$104,827	4,227	$31	$131,033	4,861	$31	$150,688
Q3	9,293	$31	$291,185	11,616	$31	$363,981	13,359	$31	$418,578

Oct	3,382	$31	$104,827	4,227	$31	$131,033	4,861	$31	$150,688
Nov	3,640	$32	$116,474	4,550	$32	$145,593	5,232	$32	$167,431
Dec	4,588	$33	$151,416	5,735	$33	$189,270	6,596	$33	$217,661
Q4	11,647	$32	$372,717	14,559	$32	$465,896	16,743	$32	$535,780

Total	37,074	$31	$1,164,740	46,342	$31	$1,455,925	53,294	$31	$1,674,314

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