Home > Business Plans > Free Sample Plans > Restaurant Business Plan - Custom > Market & Industry Analysis

Italian Restaurant Business Plan - Market and Industry Analysis Page 5

4.8  Target Market: Occupational Analysis of Population

When looking at the preceding table we find that management, business and financial operations figure higher in the population occupation of Westchester County, NY at almost 19% compared with the national average of 13.61%.  Likewise the professional occupations come in higher at 27% versus 20.24% for the nation.  While the service, sales and construction industries have roughly about the same proportion of people employed here in Westchester and nationally, we see a significantly lower number of people employed in production and transportation which stands at 6.60% for Westchester County versus a national average of 14.44%.

This again leads us to the conclusion that Westchester has a much higher proportion of white collar jobs than blue collar jobs when compared to the national average and it ties in with our experience in the full service restaurants business that concludes that white collar workers have a greater penchant for full service upscale Italian dining than their brethren in the blue collar world.

4.9  Industry Analysis: Household Food Expenditure Analysis

In the following table we have analyzed the major trends that affect our industry and that is the amount spent by households.  While the larger survey deals with monies spent by a household on every item, we have decided to focus on the part that matters the most to us and that of course the amount of money spent by households nationally on foods away from home.  In 1996 we find that out of the total 104 million households in the nation the average annual expenditure was approximately $33k per household.  Of this $2,876 or roughly 8.50% of the total household expenditure was spent on foods consumed at home.  Another $1,823 or roughly 5.40% was spent on foods away from home.  Also, $ 309 or roughly 0.90% was spent on alcoholic beverages.

When we look at 2006 we find that out of the 118 million households in the nation, the average annual expenditure is $48,398.  Of this $ 3,417 or 7.06% of the total expenditure was spent on food consumed at home.  Another $2,694 or roughly 5.60% was spent on food away from home.  Alcoholic beverages consumption remained roughly the same at 1% or $497 in 2006.

<  Previous  1  2  3  4  5  6  7  8  9  Next  >