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4.5 Target Market: Race Demographics

Race demographics in Westchester County, NY reflect its proximity to a major metropolitan city like New York.  Hispanics are represented at 3% more than the national average, blacks with 2% more and Asians at 2% more as well.  White folks are 61% of the resident population compared with 66% nationwide.

4.6  Target Market: Income & Housing Demographics

When we compare the income profile of the residents of Westchester County, NY versus the national average a very clear picture emerges.  About 16% of the resident population reports an income of between $100k and $150k compared to the national average of 10.70%.  About 11.50% of the population reports income of between $150k and $250k compared to the national average of 4.43%.  Even on the lower end of the income spectrum we find that the national average income of less than $15k is reported by 13.64% compared to 10.12% in Westchester.  The income bracket of $15k to $25k has  11.21% nationally – in Westchester that number is only 7.26%.  It is clear from these comparisons that resident population of Westchester has higher income than the nation in general.

Estimated Households by Income class for Westchester, NY
Income Category	Westchester, NY	United States
Less than 15k	10.12%	13.64%
Between 15k and 25k	7.26%	11.21%
Between 25k and 35k	7.52%	11.46%
Between 35k and 50k	10.94%	15.84%
Between 50k and 75k	15.63%	19.28%
Between 75k and 100k	12.02%	11.53%
Between 100k and 150k	16.21%	10.70%
Between 150k and 250k	11.58%	4.43%
Between 250k and 500k	4.85%	1.31%
Greater than 500k	3.88%	0.61%

While it may seem that having a higher income is good for Westchester residents, they also pay the highest property tax rates in the nation.  The median home in Westchester costs $789k versus $217k for the national average and consequently 58% of Westchester residents own homes versus 65% for the national average.  Housing vacancies however stand at 3.50% in Westchester versus the national average of 14.48% - a very significant difference.

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